Improve your marketing in 2025: Top 6 Best Marketing Tools

Lenso.ai

Lenso.ai is a reverse image search website offering extraordinary tools for marketers.

With lenso.ai, you can look for:

• Other websites copying your content
• Marketing ideas and inspiration
• Websites mentioning you as a company owner by using images of your face

Facial recognition

Lenso.ai offers the best face search solution.

Read more about lenso.ai’s face search here: How to find someone with a picture?

TIP: Use a QR code generator and add QR codes to your website for extra visibility!

Free features offered by lenso:

Alerts

Set up Alerts for the images you use on your website, your logos, and more. You will be able to track where your company is mentioned and use the opportunity to maximize profits.
Lenso.ai provides you with reports — whenever a new match for the alert is found, you’ll receive a notification via email.

Search Filters

Unlike most reverse image search sites, lenso allows filtering by:

• Text - Search by keywords; upload a blue mug and try the keyword “red” to find red mugs.
• URL - Search only on a specific website by providing its URL.

Sorting

Lenso makes it easier to sort results. Sorting options include:

• Newest/Oldest - Sort pictures based on the date of indexing.
• Best/Worst match - Sort based on how well the image matches the pictures in the index.
• Random - Sort randomly for more diverse results.
• Show diverse results - Find the same people or places in different arrangements.

Canva

If you are not an experienced graphic designer, you may find Canva helpful. Try out the best image editing tool for beginners — no experience needed.

What you can do with Canva:

• Create graphics and posters from scratch.
• Use and edit premade graphics.
• Save your company profile and use company colors and logos with ease.
• Save images in different formats.

Canva’s additional options

Canva allows you to create compelling videos with little effort. You can make a completely new video or use premade clips. Canva offers images, graphics, sounds, and more — everything needed for an animated advertisement.

IconScout

IconScout is another marketing tool that helps you easily find icons, illustrations, 3D graphics, and more. It offers a vast library of high-quality assets that can boost your design projects.

IconScout’s key features

• 10+ million design assets including free and premium icons, 3D models, Lottie animations, and illustrations.

• Built-in editing tools such as GLTF editor, color palette, and SVG editor for easy customization.

• Reverse image search feature to find assets similar to your idea.

• Instant download and usage for quick and easy implementation.

Google Analytics and Search Console

Google Analytics focuses on analyzing user behavior, traffic patterns, and website performance. It provides data to help marketers optimize their strategies. The use of this tool is invaluable, especially for online businesses. However, many businesses are now exploring Google Analytics alternatives to find solutions that align with their privacy, customization, and budget needs,

Google Search Console focuses on improving a website's visibility in organic search results and maintaining its technical health.

By combining the insights from both tools, businesses can:

• Identify content that performs well in search and drives meaningful engagement.
• Optimize campaigns for the most effective traffic sources and audience segments.
• Resolve technical issues that could hinder SEO or user experience. Consider hiring a SEO agency if you're facing issues pinpointing the problem. A SaaS link building agency can not only identify and fix technical bottlenecks but also strengthen your site’s authority through strategic, high-impact backlink acquisition tailored for SaaS businesses.
• Track the full user journey, from search query to conversion, and refine marketing strategies accordingly.

Figma

Figma is a collaborative design tool perfect for teams and individuals looking to create and iterate on designs in real-time. Unlike traditional design software, Figma runs entirely in the browser, making it accessible from anywhere without downloads or installations.

What makes Figma great?

• Team Collaboration - Work simultaneously with team members on the same design file, with live updates visible to everyone.
• Prototyping - Create interactive prototypes directly in Figma to visualize user experiences without needing extra tools.
• Templates and Components - Use pre-built design components or create your own for consistent branding and faster design workflows.

Additional Features

Figma also offers integrations with popular tools like Slack, making it easy to incorporate into your existing workflow. Whether you’re designing a website, app, or marketing material, Figma simplifies the process with intuitive tools and real-time collaboration.

Hotjar

Hotjar is a powerful tool for analyzing user behavior on your website and gaining insights into how visitors interact with your content. It combines heatmaps, session recordings, and feedback tools to help you optimize the user experience and increase conversions.

Why Choose Hotjar?

• Heatmaps - Visualize where users click, tap, or scroll, allowing you to identify popular and underperforming areas of your site.
• Session Recordings - Replay real user sessions to observe their journey, uncovering pain points and improving navigation.
• Surveys and Feedback - Collect direct input from visitors through on-site surveys and feedback widgets to understand their needs and preferences.
• Funnel Analysis - Identify where users drop off in your sales funnel and optimize pages to improve conversion rates.

Integrations

Hotjar integrates with tools like Google Analytics, making it a seamless addition to your marketing and UX strategy. Whether you're troubleshooting a specific issue or looking to enhance overall user experience, Hotjar’s intuitive features make it a must-have tool for businesses of all sizes.

Bing Webmaster Tools

Bing Webmaster Tools is a free platform designed to help website owners improve their visibility on Bing’s search engine. It offers insights into how your website performs in search, along with tools to optimize its technical health and content for better rankings—crucial for healthcare providers looking to promote EMR software or mental health EHR solutions effectively online.

Why Use Bing Webmaster Tools?

• Search Performance - Gain insights into search queries, clicks, impressions, and average rankings for your pages on Bing.
• Indexing Tools - Submit URLs directly to Bing for faster indexing and monitor which pages are indexed successfully.
• SEO Recommendations - Access actionable advice to improve your on-page and technical SEO, enhancing your site’s search visibility. For larger websites, recommendations are often paired with advanced SEO tools that help prioritize fixes at scale and monitor performance across thousands of URLs.
• Keyword Research - Discover keywords relevant to your site and track how they perform in Bing’s search results.
• Backlink Data - Analyze your website's backlink profile to assess link-building efforts and improve authority.

Uniqode: Digital Business Card

Uniqode’s digital business card platform makes networking smarter and more efficient. Instead of relying on traditional paper cards that can be lost or quickly outdated, Uniqode offers a dynamic way to share your contact information through QR codes and personalized URLs—ideal for modern entrepreneurs and remote teams.

Why Use Uniqode’s Business Card?

• Instant Sharing – Share your business details in a single scan, no app required.
• Real-Time Updates – Change job titles, URLs, or numbers any time without reprinting cards.
• Brand Consistency – Design branded cards with your logo, colors, and custom fields that reflect your business identity.
• Lead Capture – Enable contact-saving features and track engagement metrics to turn every card share into a lead opportunity.

Use Case Example:

Whether you're at a trade show, client meeting, or webinar, Uniqode’s digital business card lets you connect quickly while keeping your brand polished and modern. It’s also perfect for freelancers, agency owners, or B2B teams looking to make a lasting impression and streamline follow-ups.

Bonus Tip: Add your Uniqode QR to your website, email signature, or invoices to increase your visibility and give clients a frictionless way to save your contact details.

Which one of these tools do you find the most helpful? Do you use any marketing software or social media management tool you'd like to recommend? Share this article on social media and let us know! Best of luck in your marketing endeavors!