General
What E-commerce Brands Need to Upgrade Before AI Search Changes Shopping
Right now, you could open ChatGPT, type "best waterproof running shoes under $120", and get three specific recommendations with direct links, bypassing Google search results entirely. The future of e-commerce is starting to look exactly like that. If you run an online store, now is the time to optimize it for AI search and prepare it for users who might discover your brand this way.