Preview in:
If you are a digital marketer, you have a lot to cover every day, especially as trends are changing rapidly. So, not only do you need to keep up with the latest trends, but you also need to create something new.
Some will mention that you can use AI for almost everything. Yes, that is correct, but it is not unique anymore.
So maybe instead of that, we can find some ready-made visuals or inspiration that we can easily recreate in our own way. People still love brand uniqueness, and they are more likely to save or share an original post rather than an AI-generated one. And for sure, they will remember it, and perhaps it may even convince them to purchase your product.
The Rise of AI-generated Facebook Posts—Don’t Let the Spam Fool You.
How to find the best images for Google Ads and digital marketing campaigns?
There are a lot of places and tools that can help you find the best possible visuals or at least inspire you to create something on your own. Let’s check out several of them.
Reverse Image Search
Reverse image search is probably the best possible solution that can help you find visuals or ideas for new ones. All you need is an image, and you can leave the rest to the right tool. Within seconds, you will find either exact duplicates of the image you uploaded or images that are similar or related to it.
And it is a perfect solution when, for example, you have an image from one of your old campaigns or from a competitor’s campaign and would like to create something new, not copy it 1:1, but simply get inspired by the asset.
Lenso.ai, as one of the best reverse image search platforms, offers plenty of features for creators that can help you find the best possible visuals:
- Image search in different categories (People, Duplicates, Related, or Similar)
- Research Mode for a deeper and broader search
- Filter by domain to check visuals from specific domains
- Advanced filters (include/exclude domain or page language, date range, keyword in title)
- Alerts about new images: constantly check for new ideas, monitor competitors, or verify whether your own assets are being properly shared online
Lenso.ai is a fully prepared platform that can help you not only with searching for visual inspiration, but also with image verification and protection.
Apart from lenso.ai, you can check TinEye, Copyseeker or Google Lens.
Stock image platforms
You can also use different stock image platforms. They often have a search-by-image option as well, but it is usually not as advanced as the one from lenso.ai. Still, you can provide a short text description and search by specific keywords.
Also, some stock image platforms offer “similar to this image” assets. This can be helpful when you find something you are interested in but want to explore more visuals in the same style.
Shutterstock, Magnific, and Getty Images are some well-known platforms where you can start your search.
Competitors’ ads
Another interesting idea is to simply check your competitors’ ad performance, whether on social media or through Google Ads. We already mentioned that you can easily check their visuals with lenso.ai by filtering a specific domain.
But you can also simply search on Google using keywords that your competitors are most likely targeting. If they are your competitors, you are probably targeting the same or similar keywords.
It is important to regularly check your competitors’ performance, as it can be a good indicator of how the overall industry works and what you should pay attention to. Of course, you will not know for sure what works and what does not. But if you see their ads more often than yours or their social media posts are shared a lot, it can be a sign that something is working.
Pinterest or any other similar platform also works perfectly for searching for visual inspiration. Pinterest works like a board full of different ideas and will suggest similar assets as soon as you click on an image.
It works great for the inspiration process and finding new ideas for your own assets.
Behance or Dribbble
Behance or Dribbble are also great places to look for more creative and professional visual inspiration. Unlike regular stock image platforms, these websites are focused more on design projects, branding, advertising concepts, banners, landing pages, and complete marketing campaigns.
You can simply search by a specific keyword, industry, brand style, or type of asset you are looking for. For example, if you need inspiration for a Google Ads banner, product campaign, or new landing page, you can find plenty of projects created by professional designers.
What is even more useful is that you can often see the whole project instead of just one image.
Found the perfect image? Verify it before using it
As soon as you find the perfect asset and decide to use it instead of creating something new based on it, make sure to follow these steps as well:
- check the original image source (you can do it on lenso.ai)
- verify licensing
- use reverse image search to see where else it appears
- check whether it belongs to another brand/creator
- avoid simply downloading something from Pinterest or Google Images
- check whether a stock image is already heavily used by other brands
How to choose the best image for your campaign?
There is no single, simple solution, but you can follow these recommendations:
- Match the visual with your target audience
- Keep your brand style consistent
- Avoid copying competitors 1:1
- Check image quality and dimensions
- Make sure you have the right to use the image
- Prepare several versions instead of relying on one asset
- A/B test your visuals
- Check performance and reuse ideas that actually work
Author
Julia Mykhailiuk
Marketing Specialist
Continue reading
General
Reverse Image Search Tools 2026: Which One Actually Fits Your Search
"Reverse image search" sounds like a single category of tool, but it isn't. A search built to find a person's face works nothing like one built to prove where a photo first appeared, and neither works like the one most people already use out of habit. Picking the wrong tool for the job is the most common reason a search comes back empty. Here's how nine of the strongest options in 2026 split by function, so you can start with the right one instead of working through all of them.
General
8 Best Reverse Image Search Tools in 2026
You screenshot a profile picture that feels off, or you stumble on a product photo you'd swear you've seen somewhere else. The fastest way to settle it isn't typing a guess into a search bar — it's uploading the image itself. Reverse image search does exactly that: it turns a photo into the query and hands back matching pages, similar images, and sometimes the people or places in the frame. The tools that do this well have multiplied fast, and they're no longer interchangeable. Below is a ranked look at the eight worth knowing in 2026, starting with the one built specifically around AI-driven visual matching.
General
TOP Online Face Finders in 2026. Discover the Most Accurate Face Searching Tool!
Ever since online privacy became a topic of public discussion, tools that help with tracking one’s digital footprint grew in popularity. In this article, we will show you how face finders work and give you several examples of websites that can help you find your face online.
General
From Reverse Image Search to Virtual Phone Numbers: Tools for Managing Your Digital Footprint
People’s digital lives today leave behind many tracks of data. With each click, a person’s digital footprint only grows larger. Anyone has concerns about the things they do online. There is truth in the notion that the Internet cannot forget anything you do online. The permanence of the data is irrelevant. It may be that businesses are monitoring each and every step you make online, and deleting your digital footprint is crucial.
General
Behind the online investigation process: Insights from a private investigator
We are all aware that reverse image search may help a lot in various ways. But what about a real use case and real impact on, for example, an investigation? Let’s find out how a private investigator uses different online checking tools and whether they have a real impact on the investigation process.